Penguin Random House

A modern revision of Penguin Random House that connects with their Gen-Z audience.

Art Director, Illustrator: Beibei Zhang

Art Director, Copywriter: Desiree Jones

App Prototype

With BookTok amassing over a billion likes, Gen Z loves to talk about the books they read.

This e-reader concept takes it a step further. Through the Penguin Random House App, users will consume the books they love while engaging with authors and other readers.

Packaging Concept

Next
Next

Stir up a new adventure with Stick Teas!