Stick Teas

A fresh rebrand crafted by a team of creatives, media planners, and brand strategists.

I was responsible for the creative, brand strategy, and market research.

I co-created the slide desk and designed mockups for product advertising.

For my research, I conducted an in-person focus group and transcribed the participant’s comments. I also sent out an online survey (50 participants) and reported consumer and industry data to CEO.